As a marketer, feeding the ceaseless demand for more content can feel like going toe-to-toe with a hydra. Slash one infographic from your to-do list and two more blog posts take its place.
Congratulations! If you’re building a Social Selling program for your company, you recognize that the buyer journey has fundamentally shifted from what it was even 10 years ago.
Chances are the majority of your sales team is already on social media. They’re using LinkedIn, Twitter, Google Plus, possibly even Facebook, and other social platforms, in some way, shape or form. Each individual on your team will have habits, behaviors and approaches to social that will be radically different as well.