I had a great time speaking with Adam Apter because he’s as real as it gets. Adam is a sales professional at Thomson Reuters serving the mid-Atlantic region.
Adam’s stance on social is something to take note of. It shows the advances that social is making for sales professionals that have adopted it. So while one side of the market still struggles with finding meaning in social, kick-starting initiatives or even plainly denying its advantages, Adam shows us that social is just sales and sales is just social.
