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The #1 Mistake Companies Make With Social Selling

The 1 Mistake Companies Make With Social SellingWhen it comes to Social Selling, many sales and sales enablement leaders are making a huge mistake. Let me explain. Most organizations think that they can succeed in Social Selling on the backs of a few sales professionals who just skim the surface by setting up social accounts, sharing content, and prospecting. But they do so without coordination or consistency.

This is what PeopleLinx accurately describes as random acts of social. In this scenario, only high performers who see the potential of Social Selling produce results. But the gap between the high performers and those that are struggling is vast. Watch the video below to see what I mean.

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Build or Buy? The Eternal Internal Debate

Do we use internal resources to achieve a business outcome? Or do we buy a solution outright?

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The #1 Mistake Companies Make With Social Selling: DIY