When it comes to Social Selling, many sales and sales enablement leaders are making a huge mistake. Let me explain. Most organizations think that they can succeed in Social Selling on the backs of a few sales professionals who just skim the surface by setting up social accounts, sharing content, and prospecting. But they do so without coordination or consistency.
This is what PeopleLinx accurately describes as random acts of social. In this scenario, only high performers who see the potential of Social Selling produce results. But the gap between the high performers and those that are struggling is vast. Watch the video below to see what I mean.