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How Social Selling Trumps Cold Calling: 5 Actionable Tactics

How Social Selling Trumps Cold Calling

As a sales professional, you know how important researching your buyer can be before you cold call or use any other tactics. You can use social media today to find a ton of this info. It can help you know more about the buyer so you can tailor your message accordingly.

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Storyboarding: The Secret to Creating More Engaging Content

When you set out to write a new piece of content, you probably start with an outline. What’s the key message? What are the supporting points? How will you tie it all together?