Surprise! The tools you need for better sales are right there in front of you, but you might never see them until somebody points them out. Most sales professionals recognize that using LinkedIn for Social Selling can be very effective, but not everyone knows exactly how to do that.
On this edition of The Social Influencer Series, I had the pleasure of interviewing Brendan Cournoyer, Director of Content Marketing, at Brainshark.
I wanted to invite Brendan so you could get a first-hand and behind-the-scenes look into why sales should be sharing content. Yes, we’ve talked about this for a while now but I thought that perhaps I should bring in a pro so you could hear it straight.
If you’re a content marketer, you’ve probably heard the term intelligent content tossed around here and there.
As a marketer, you know that there’s no single do-it-all solution that lets your team execute all of your company’s marketing initiatives.