Blog Social Selling

April Fools Joke: Cold Calling More Effective, Social Selling Not Worth It

It was with the most positive of expectations that I invited Dr. Elijah Wong of the Sales Management Executive Council to my show, The Social Influencer Series.

Dr. Wong is a legend. After being the youngest human to climb Mount Everest (at the age of 18) and swimming across the Atlantic Ocean (at the age of 23), he began his life-long mission to study B2B buyer and seller behavior.