Day: March 11, 2015

So often in sales we end up sharing content with our buyers that they simply don’t find relevant or valuable. This is because to really connect with our buyers, we first need to take a walk in their shoes. If our buyer has not even fully understood that they have a problem yet (early stage) but we are sharing client testimonials with them (late stage) they’re likely not to care. They don’t care due to the fundamental disconnect that exists between the buying stage that they’re at and the selling stage that our content speaks to. The following is a guide to understand the buyer’s funnel and which content is relevant at each stage. Read on!