As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking sales representatives utilize social media to connect and capture more business than ever previously imagined.
According to an oft-quoted statistic from Jim Keenan, a whopping 78 percent of sales people using social media outsell their peers who aren’t using social.
Think about that.
But the real question to ask is, “How is this accomplished?” If your primary goal is to use social media merely as a means to an end – a “connect and close” mentality – in all likelihood you probably don’t reside among the top-performing 78th percentile.
