If a tree falls in the forest, does anybody hear it? If a cold call is made to a prospect and no one answers the phone, does anybody hear it?
No one can deny that a cold call is a very linear form of communication. It’s one-to-one. As a sales professional, you know that you need to spread the message far and wide to your territory. If a cold call lives only for a few seconds in existence, what impact can it really have? I know what you’re thinking: who cares, if I make enough of them it will make an impact. You’re absolutely right about this. Your canned pitch repeated 50 times/day or more can work.
