No one can deny that a cold call is a very linear form of communication. It’s one-to-one. As a sales professional, you know that you need to spread the message far and wide to your territory. If a cold call lives only for a few seconds in existence, what impact can it really have? I know what you’re thinking: who cares, if I make enough of them it will make an impact. You’re absolutely right about this. Your canned pitch repeated 50 times/day or more can work.
One sales champion – Mimoun Khalloufi has been CRUSHING it with Social Selling. He’s an example of a sales rep that has truly embraced the power of LinkedIn, Twitter and other Social tools.
Here is an example of 1 of the MANY, MANY deals he’s brought forward with Social Selling.