With the onset on Neurocinematics and the ability to gauge a brain’s reaction to video content, gone are the days when a company (or even the individual) can get away without having snappy video content to share. That is to say that having a high quality explainer video nowadays is almost like the requirement for a website in promoting your brand.
Jill Rowley had really helped shape our Social Selling training program. She’s mentioned a few times to me “you’re not just a sales rep; you really need to look at this like a micromarketer”. This assessment has both a positive & constructive criticism attached to it. Jill makes a great point, our training curriculum has imbedded many elements that traditional marketers have handled. Jill had pointed out that some of the curriculum (the later modules that are very advanced) can be difficult for sales reps to embrace at first.
This morning on my way to Boston, I was thinking about how sales reps can better embrace and understand the power of advanced Social Selling. What has made Jill Rowley, myself and the 1,000’s of successful sales reps we’ve trained, now Social Selling machines?