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Short-Term vs. Long-Term Sales Focus: Keeping Your Eye On The Ball Is Not Enough

As the world welcomes another new year, it’s suddenly become clear that the futuristic-sounding date of 2020 is now only a mere 8 quarters away. Every company needs to start implementing changes now if they want to be running at peak performance by then. It’s not hard for sales leaders to understand that competition is likely to be much more intense at that time, as developing technology continues to smash down the barriers to entry in every industry.