A passion project of mine has been working with customers to empirically prove that sales professionals who are willing to learn new skills and apply what they’ve learned in the market are most likely to outperform their peers.
Along this journey, we’ve begun combining our learning behavioral information (data gathered from our Learning Management System) against the CRM data of each of our customers. In between the correlation between learning behaviour and revenue is action – also known as digital activity. An example of this action indicator is LinkedIn Social Selling Index (SSI), content sharing from your employer advocacy tool or the acceleration of new contacts in your CRM per account (drawn from social media platforms like LinkedIn or Twitter).
