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How Content Transforms Salespeople And Influences Buyers [With Visuals]

Does your sales team understand your content strategy? Chances are the answer is a resounding “No.” And you’re not alone. Recent research from Richardson, a Philadelphia-based sales training consulting firm says that there is a disconnect between the content that marketing produces and the needs that sales reps have to advance sales opportunities.

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How Organizations are Leveraging Content Across the Buyer Journey