Blog LinkedIn Sales Process

How To Use A Multi-Touch Strategy To Engage Buyers On LinkedIn

Engage Buyers On LinkedIn with A Multi Touch Strategy

Using social media to reach out to buyers is extremely effective. But most sales professionals aren’t leveraging social properly. In fact, I’m seeing a huge issue when sales pros use not only LinkedIn, but all social platforms. Here’s the problem: the average salesperson makes only two attempts to reach a prospect, and they forget about the importance of a multi-touch approach.