Day: January 6, 2016

You might as well call sales enablement “business survival training” at this point. Aberdeen just came out with a report that looked at how best-in-class sales teams achieve market dominance and massive revenue growth on a consistent basis. The report concludes that sales enablement is the answer. The most successful businesses invest in a combination of the right sales education, top talent and advanced technology to overcome the challenges imposed by tech disruption. Essentially to align the right people, process and technology. A commitment to the effectiveness of sales training is turning laggards into leaders.