Salesforce created the market for Software as a Service (SaaS) CRM tools in 1999, slowly attracting attention from companies looking for a change in their solutions. While its CRM solutions provide many benefits for your sales activities, the company has kept the same basic layout and interface since its introduction. Until now, that is. Salesforce Lightning is a complete redesign of the Salesforce interface, bringing it up to date with a modern UI and adding features based on the feedback they’ve received from over 150,000 users.
In case you’ve been under a rock (or, a pile of overdue blog posts), ’tis the season for marketing events.