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Success Story: How Meru Networks Optimized Their Pipeline With Social Selling

I hope you’re already aware of the benefits of Social Selling training. But if you still have any lingering doubts, I’d like you to meet Kevin Coppins, former Vice-President of Sales at Meru Networks. Here’s Kevin’s story.

As Vice-President of Sales, Kevin could see that the sales process was changing. He wanted a dynamic sales force—not an “amateur sales force” that continued to use the same outdated techniques repeatedly without trying to improve their skills. He quickly saw that Social Selling has become an integral part of the sales process, and realized it was a unique sales process that would get his sales reps out of their comfort zones—and teach them new tools that they could leverage in order to succeed.