When it comes to social selling and social media prospecting, LinkedIn seems to be most people’s go-to platform. LinkedIn is obviously a powerful professional network full of business contacts. But what many don’t realize is that Twitter can be equally valuable, if not more, than LinkedIn when it comes to Social Selling. Both bring something unique to the mix.
So why is Twitter so often overlooked? In this post we make a case and explain why social sellers should seriously think about using Twitter in addition to LinkedIn as part of their social media prospecting efforts.
