Blog Sales Advice Social Selling Social Selling in 60 Seconds

Relationship Builders vs. Connection Collectors (Video)

Banner Social 60 Secs

As a sales professional in this day and age, are you interested in building relationships or collecting connections? Sounds like a rhetorical question and one that may rub some of you the wrong way (which is not my intention).

In the world of social media, especially LinkedIn, it is plain to see that there are many people who are going the way of being L.I.O.N.’s (LinkedIn Open Networkers/LION). I’m asked about my feelings towards being a LION, meaning you are open to accepting anyone’s connection regardless of professional background, geography, or typically any other qualifying criteria that the non-LIONs would use to determine acceptability.

So what’s the difference and why should you care? Watch this video to learn more.

Blog Content Marketing Sales Sales 2.0 Social Selling

Blogging for Sales: How To Write (And Monetize Your Content)

Blogging for Sales

Want to know the worst-kept secret in academia? University professors must either “publish or perish.”

It’s called brand building. In academic circles, it’s essential to advance your career and keep your job.

For sales professionals, while not a job requirement, individual brand building is a crucial component of career success.

Much like college professors seeking placements in professional publications, perhaps the easiest route for sales pros to establish themselves as industry thought leaders is through blogging.

The writing process instills feelings of fear and dread in many sales professionals, especially those emotionally scarred by traumatic sentence diagram experiences when younger. (OK, maybe that’s just me.)