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The Social Selling FAQs Series: The Ideal LinkedIn Profile

Social Selling Faqs
Having a robust LinkedIn profile is the corner stone of any Social Seller’s activity. As we share out content and engage with clients on a daily basis, our LinkedIn profiles represent who we are, what we do and, most importantly, how we can help. If you have not already optimized your LinkedIn profile to be buyer-centric I would highly recommend doing so because it is the #1 place where buyers come to learn about you and your products/services.

Keeping this in mind, I have compiled a list of Frequently Asked Questions & Answers below regarding LinkedIn profiles:

How do I attract buyers to my LinkedIn Profile?

One of the best ways to attract buyers (aka prospects) to your LinkedIn profile is to make sure it is keyword optimized. This means that you want to have industry buzzwords that relate to your product/service and your buyers’ needs mentioned many times through the different sections of your profile. The more times specific keywords are mentioned in your tagline, summary, experience, referrals and skills section the higher likelihood you have of being found for them.

Is it important to hit the “500+ connections” mark?

YES. Having more than 500+ connections will show your potential buyers (and employers) that you have put time into cultivating your social network. Personally, I have spoken to several employers that will not even look at a job applicant unless they have 500+ connections. Buyers often share a similar mind state as they are also assessing you.