If content is King, then Social Media is Queen. Kevin Thomas Tully, Chief Sales Officer at Sales for Life, was interviewed as part of the Linking Into Sales podcast. Among other topics, Kevin explained why content has become such a key element in the sales funnel and how social media enables buyers to engage with that content. He discussed the first levels of the 12 Step Social Selling Routine and described the difference between creating content and curating content.
Kevin stressed the importance of networking and building professional relationships. Take a look at the video, and read 6 key quotes from the session below: