It can be longer than you think! But that’s also a great thing… and that can translate into “Blue Bird” deals flying into the window when you least expect it.
In his book Delivering Happiness, Tony Hsieh @ Zappo’s has spoken about a 2 year rule. Many of the relationships that he forms today, can take up to 2 years to materialize.
What does this mean for you? It’s time to start forming these social relationships now, so that your content can educate and inform these buyers for 2015 and beyond.
