“Sometimes it flies, sometimes it crawls, but it always passes inexorably.” – Michael D. Lemonick on Time
The Importance of Brevity
Time is perhaps the world’s most valued commodity and it is for precisely this reason that brevity is one of the most important skills for us to master in sales and marketing. We are constantly seeking the attention of important individuals within the organizations that we wish to win as clients. While doing so, the rudimentary correlation between time and importance that we as professionals must appreciate is that as someone’s importance increases, their availability to listen to our pitch naturally decreases. Therefore, in order to respect the time constraints of our prospects, it is our responsibility to learn the art of brevity.
