Buyers perceive sales people as untrustworthy. Fortunately, with the internet and social media, you can create a blank slate for yourself.
If you’re in sales, you need to read this.
What do you sell? Seriously, ask yourself what you sell. Do you work for a company that sells technology, cloud, telecom or financial services? If so, you may think you’re in that business.
But, I’m humbly submitting to you today that you’re not. In the eyes of the buyer, you’re in the GAME BUSINESS. You’re in the business of playing games. Buyers typically think that most sales people are playing games. Even if they’re not saying it to you openly, behind closed doors there are snickers, jeers and general comments about how untrustworthy a sales person is.
