A Learning Loop is a process in which a sales rep is embarked in continuously education, and the loop helps sales rep move from one sales tip to the next.
Why is this important?
Let me focus on the problem first.
The average sales training program is a paper workbook, PowerPoint slides, ½ day workshops and maybe, maybe some video. Basically a sales rep is forced into a classroom setting, gets product or sales training shoved down their throat… and is expected to remember and implement immediately.
In reality, this does not translate into habitually routine. This does not transform their selling behavior. Training isn’t about knowledge transfer; training is about affecting change.
