#S4LSocial Blog

#S4LSocial: Optimizing LinkedIn

Cold Calling

Although the business card has yet to disappear, your LinkedIn profile serves as the de facto digital paper equivalent.

What does your LinkedIn profile say about you? More importantly, what does it say to your buyers?

If your target buyer persona acts like a vampire exposed to sunlight at the sight of your profile, it’s time for a change.

Blog Social Selling in 60 Seconds

Do You Have Permission to Pitch? (Video)

Do we wait around for permission slips to pitch? Of course not!

Whatever you do in life, you do it largely because it’ll help and benefit you.

When we cold call, our main goal is very simple to understand. No fancy math or special PhDs are required. We have something to sell, we try to convince the person on the phone of its value, and proceed to close a next step (whether that’s a meeting, demo time, or closing a sale).

I don’t foresee this changing anytime soon.