Do you wish for a magic solution that would convert buyers to choose your product or service every time? Perhaps your value proposition is lacking an essential component: value.
My colleague Amar Sheth agrees, writing this about the value conversation: Social Selling actually delivers on the long-held and correct belief that buyers purchase from those who add the most value.
How are social sellers like Jack Bauer of 24? They both have a diverse set of tools to get the job done.
