Cold calling’s ultimate demise will be because of the universal law called the Law of Cause and Effect. In blunt terms, this means for every action there will be a reaction.
Our Actions Haven’t Been Good
When the telephone became the primary tool for prospecting in B2B sales, I’m sure none of us could have really imagined that it would end up here. The medium of talking by phone is certainly not dead, but how it’s being used (and abused) today will cause its demise!
Do you agree that we’ve abused cold calling? Even though our collective intention hasn’t been to harass and bother people, what do you think has resulted?
The answer is fairly obvious: YES!
