When your sales and marketing teams works together, fantastic business results can be realized.
Sales professionals are pounding the pavement every day trying to get on the radar of new potential buyers (and future advocates). The marketing team arms the sales team with solution-based information, that is then sent to users by way of glossy brochures, e-mails and forced newsletter sign-ups.
Sounds familiar, right?
But, what if there was some way to know what buyers really care about and how they research? There is, and the signals are all around us.
