What do the successful sales initiatives of multi-billion dollar enterprises, early-stage start-ups, tech and healthcare companies all have in common?
Every time, the success of the sales effort often comes down to consistent execution of the fundamentals.
This shouldn’t be surprising. In baseball, especially the playoffs, experts often note how key games come down to things as simple as catching and throwing the ball. Or running the bases. Fundamentals that are easy to overlook, yet can make or break your success.
It’s no different in sales. There are no shortcuts, and the fundamentals that will drive success can just as easily be forgotten, or ignored, or brushed aside when things get particularly busy.