The sales industry has made little progress on updating sales best practices despite how technology has changed the way people interact with each other.
If you took accounting classes in your college years, you’ll know what GAAP is. The Generally Accepted Accounting Principles are guidelines by which the finances are kept in order. Without these principles, we wouldn’t have clear insights into how money flows in and out of a corporation. Accountants have taken years to agree upon these rules and they are still revised from time to time.
While our friends in finance and accounting have made a lot of progress on guidelines and best practices, sometimes it seems that our sales community lacks willingness to push forward with any type of meaningful progress.
