Day: December 12, 2013

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Blog Sales Advice Social Selling

There’s no BS in Social Selling

No Bull ShitIf I’m not wrong, the empirical data and evidence for social selling is now undeniable. Studies from the big research houses, anecdotal evidence and success stories from sales professionals all point to this fact.

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Blog Sales Advice Sales Metrics Social Selling

What’s the ROI (Risk of Ignorance)?

ROII recently read a great interview from my friend Jeff Simmons (B2B Marketing Portal) who was asking Jill Rowley (of Oracle) about her social selling adventures. Jill is a leading authority on social selling and she talked about this idea of Risk of Ignoring (ROI) as the main KPI that we should all be measuring ourselves by. What a powerful concept, I wondered. It prompted me to think about the Risk of Ignorance and how it affects us.

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