Our client Terry Foster, President of Cision Canada (world’s largest PR & Communications software) taught me about “Paid, Earned and Owned Media”. This is the staple from any PR professional – how can they maximize their Earned Media without having to Pay. The very best PR teams have found innovative means of achieving this very concept.
We at Sales for Life (Canada’s leading Sales Agency) are a services firm with a shoestring marketing budget. We’re constantly pushing the envelope of maximum cost-to-ROI, by using only tools that are cost effective but extremely effective. I know that sounds cliché, but our 4-Pillars of Guerrilla Marketing have been so successful, we teach it to our clients. There is no coincidence that our clients are also in a similar marketing position, as they are growing technology companies stretching each marketing dollar.
