Content Roundup: Embracing the Power of Podcasts

Jamie Shanks
Jamie Shanks
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Content Roundup

The rise in popularity of podcasts could be attributed to many different factors — the runaway success of Serial, the desire for more on-demand content, portability, and the fact that they’re free.

So, how can your organization embrace the power of podcasts? Read this week’s #ContentRoundup to find out!

The Rise of Podcasting: The Ultimate On Demand Content

Rise of Podcasting

Get a better understanding of the 5 W’s of podcasting (who’s listening, what they’re listening to, where, when, and why) in this infographic on SocialFresh.

Here’s the Future of Podcasting

Future of Podcasting

If you want to start a podcast, better do so now. Dorie Clark explains why on Forbes.

Getting Started with Podcasting: A Guide for B2B Marketers 

B2B Podcast

Now that you know why you need a podcast, it’s time to get the ball rolling. This guide from Pardot is a great start to ensuring all of your bases are covered.

Getting Started with B2B Podcasting — 8 Quick Tips for First-Time Podcasters

Podcast Tips

You might know the angle of your podcast, and maybe even have the first few episodes planned out and ready to record. But have you thought about promotion? Measurement? Check out this SlideShare presentation for some great pointers.

 Measuring Your Podcast Stats

Podcast Stats

If it’s not worth measuring, it’s not worth doing. Make sure you have a plan in place for measuring your podcast’s success. This post will help you get started. 

We’re starting a podcast and we need your help! Take our quick podcast questionnaire.


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