Tynan Fischer on Digital Transformation For The Enterprise

Jamie Shanks
Jamie Shanks


Check out our blog for more Social Selling content: Tynan Fischer believes the value of any Social Selling initiative in an enterprise has to start from the top down with an emphasis on sales and marketing alignment. It’s a necessity for both sales and marketing to speak about what’s working and what’s not. The key is to create a two-way street of communication revolving around content. Understand how to use content and most importantly, how to align content to the buyer’s journey.

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