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How to Sell to Millennial B2B Buyers

Jamie Shanks
Jamie Shanks
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B2B Purchasing Decisions
Although 73% of millennials are involved in B2B purchasing decisions, their rise to power is going unnoticed. 

As they begin to move into positions of power and influence, it’s time sales and marketing teams adapt their strategies to align with the millennial mindset.

We have joined forces with Forrester Research and Salesforce to discuss the necessary steps to engage Millennial decision-makers so you can maximize growth at every step of the customer journey.

Join Jamie Shanks (CEO of Sales for Life), Mary Shea (Principal Analyst at Forrester) and Dave Borrelli (GM, Salesforce Canada) for a 30 minute webinar on Forrester’s latest research report Millennial B2B Buyers Come of Age: Update Your Sales Approach to Succeed with the Heads-Down Generation.

Watch this webinar so you can learn how to:

  • Engage when and how it matters to millennials
  • Outperform competition by better aligning with the Millennial mindset
  • Strength sales outreach and engagement strategy across the buyer’s lifecycle

Date: Tuesday, June 6th | 2 PM EST / 11 AM PST

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