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How To Sell To Millennial B2B Buyers [Infographic]

Sales for Life Admin
Sales for Life Admin
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Make way for a new generation: New research shows that 73% of Millennials are involved in B2B purchasing decisions. But most sales teams are stuck in the past, selling to an outdated buyer and missing out on a huge opportunity.

Sales leaders, it’s time for a new awakening. To outperform competition you must engage with the Millennial mindset. So how can you strengthen sales outreach and engagement across the buyer’s lifecycle?

– 23% of sales leaders don’t know if their sellers engage with Millennials at all Tweet: 23% of sales leaders don't know if their sellers engage with Millennials at all via @MySales4Life https://ctt.ec/rD2Ua+

– Millennial B2B buyers respond to salespeople who evoke feelings of trust, compatibility and connectedness Tweet: Millennial B2B buyers respond to salespeople who evoke feelings of trust and connectedness @MySales4Life https://ctt.ec/07whe+

– Millennial B2B buyers better pick up on digital cues, so make sure your social profiles have consistent messaging Tweet: Millennial buyers better pick up on digital cues; social profiles should have consistent messaging @MySales4Life https://ctt.ec/2cLPs+

Want to learn more? Sign up for our upcoming webinar with the author of this study: How To Sell To Millennial B2B Buyers. 

The following insights from Forrester’s report Millennial B2B Buyers Come of Age will help you update your sales approach to succeed with the heads-down generation. May the force be with you!

Engage Millenial Buyers

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