Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.
Today, more than 700 brands across retail, travel, automotive, publishing, and financial services rely on the Selligent Marketing Cloud platform to execute their marketing, including Asda, InterContinental Hotels Group, and ING. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent Marketing Cloud serves clients in over 30 countries and provides the kind of personal and local service that brands expect and deserve.
The sales team focused intently on winning the mindshare of the CMO and digital marketers in the organization.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice. While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Selligent was able to correlate actual sales results through application of learning.
Happy with the results, Selligent Marketing Cloud is now entering a reinforcement phase with Sales for Life and expanding Social Selling Mastery to other sales divisions. With behavior change as the core driving principle, Sales for Life continues to support all sales professionals to ensure they’re ahead of the learning curves.
“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”
Customer Success Support & Account Development Enterprise ++ Majors
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