Saba Software provides cloud-based intelligent talent management solutions. They offer a set cloud applications including: recruiting, enterprise learning, talent management, and collaboration solutions. Saba Software has +4,000 customers with +33 million users inside their LMS platform.
Traditionally, their buyers have been L&D and HR executives. But in this extremely crowded LMS market, they needed to expand their scope of conversations to adjacent business unit leaders and C-level executives that see the value in a “yield-per-employee” mindset.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice. While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Saba Software was able to correlate actual sales results through application of learning.
ROI CAPTURE
SALES IMPACT
Can ROI be measured?
Can sales impact be realized?
You Capture
BEHAVIOR CHANGE
KNOWLEDGE TRANSFER
SATISFACTION
Has behavior changed as a result?
Has knowledge transfer occurred?
Are learners satisfied with the content?
Sales for Life Creates
ROI CAPTURE
SALES IMPACT
Can ROI be measured?
Can sales impact be realized?
You Capture
BEHAVIOR CHANGE
KNOWLEDGE TRANSFER
SATISFACTION
Has behavior changed as a result?
Has knowledge transfer occurred?
Are learners satisfied with the content?
Sales for Life Creates
Happy with the results, Saba Software is now entering a reinforcement phase with Sales for Life and expanding Social Selling Mastery to other sales divisions. With behavior change as the core driving principle, Sales for Life continues to support all sales professionals to ensure they’re ahead of the learning curves.
“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”
Customer Success Support & Account Development Enterprise ++ Majors
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Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
