Jamie Shanks
Jamie Shanks
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Promoting Your White Paper

Create a landing page

Send an email to your list telling them about it

Make announcements on your social media channels

Write a blog post talking about it

In some cases, it may make sense to offer it through a PPC/SEM campaign
Put a “widget” on all pages of your website with a brief “teaser” mentioning your white paper; link this to your white paper signup page
How to use a Landing Page to Promote your White Paper

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