Content Roundup: What is Product Marketing?

Jamie Shanks
Jamie Shanks


Product Marketing

Content marketing often intersects with product marketing, but what exactly is product marketing? And what do product marketers do? Find out in this week’s #ContentRoundup!

What Is Product Marketing? The Simple Explanation We’ve All Been Looking For 

Product marketing isn’t very well defined on the web, even with a simple Google search. Learn what exactly product marketing is and what product marketers do from HubSpot

8 Guiding Principles for Today’s Product Marketer

Which product marketing tactics actually move the needle? These guiding principles from Convince and Convert will point you in the right direction . 

B2B Product Marketing Tips in the Age of the Customer

Kapost chatted with top B2B product marketers about the future of product marketing, best practices, and more. Find out what they had to say! 

What is B2B Product Marketing?

The term “product marketing” is a part of every company’s vernacular. But what exactly does the term mean, and how can you measure success? Find out from Business2Community

How to Make the Leap from Product Marketing to Content Marketing

Learn four ways content marketing (and educating your audience) can mean more to your bottom line than a direct marketing pitch from Content Marketing Institute

Want to learn even more about product marketing? Listen to our episode of Flip the Switch with Jesse Noyes, Director of Product Marketing & Inbound at Kahuna.


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