Content Roundup: Top B2B Marketing Trends

Jamie Shanks
Jamie Shanks
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Content Roundup

We’re now a month and a half into 2016 and top trend articles can be found everywhere.

This week’s #ContentRoundup features the best and latest content marketing trends to help you stay fully up to date! 

7 Content Marketing Trends That Will Reign Supreme in 2016

To stay ahead of the curve, it is essential to keep up to date with the latest content marketing trends and standout from your competition. Read more from Jeff Bullas.

Video Marketing Mentors: Trends

video marketing mentors

Check out the final installment of Brightcove’s six-part Video Marketing Mentor series. These videos are filled with choice nuggets of marketing wisdom from MarketingProfs, Oracle, LinkedIn, eMarketing, Uberflip (!), and more, to provide guidance and tactical direction for your video marketing programs in 2016 — and beyond. Watch here!

Infographic: 2016’s Biggest Social Advertising Trends

Take a look at this infographic  for more insights into marketing trends — and see if you can remember the last social media ad that made you excited to buy. See more on Contently.

3 Reasons Why Your Content Isn’t Converting


You understand the value of content. You’re consistently creating valuable content assets. You’re even measuring your efforts and running a data-driven content strategy. And yet, you can’t seem to master the art of creating content that converts. What gives?! Check out these conversion trends on Act-On.

Why You Need to Connect Your Email Marketing Campaigns with your Landing Pages

Creating and connecting your email campaigns with targeted landing pages is an effective way for you to increase email engagement. Find out why with these email marketing trends on GetApp.

For more content marketing trends, check out our infographic: The 2016 B2B Marketing Trends Forecast.


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