Content Roundup: 5 Must-Read Marketing Reports & Studies

Jamie Shanks
Jamie Shanks
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Content Roundup

If the word “study” still takes you back to long, sleepless, foodless hours at the library from your school days, then you haven’t tapped into the world of studies that will help you do your job better.

You see, studies are content, and your content is only as good as the context in which it lives. Trying to read ten studies five hours before your paper is due is NOT as enjoyable as reading a study from the comfort of your desk that will help you complete a project at work — right?

For this week’s #ContentRoundup, I’ve curated five recent marketing studies that might just help you do your job better. Enjoy!

2015 Benchmarks, Budgets, and Trends — North America

B2B Study

This benchmarks report from Content Marketing Institute is chock-full of incredible and incredulous stats that you can use to fuel your content. Check it out here.

The SiriusDecisions B2B Marketing Automation Study Infographic

B2B Study

All the great data from SiriusDecisions’ B2B marketing automation study, in one nifty infographic

Study: How Much of Your Content Marketing is Effective?

B2B Study

Contently surveyed over 700 marketers to figure out what’s working and what’s not. Read it here (Warning: gate ahead, but marketer to marketer, it’s worth it!).

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do About It


The Attention Economy is real. This study from Harvard Business School breaks it down.

Optimization in Online Content Recommendation Services: Beyond Click-Through Rates

B2B Study

When it comes to using content recommendation plugins, is CTR really all that? The combined brainpower of Columbia and Stanford decided to find out.

Get better results from your content marketing. Check out our B2B Content Hacks webinar series!


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