It’s no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities.
However, there seems to be ample room to improve so that marketers can make the most of their investments in this technology.
This inforgraphic illustrates the undeniable growth of marketing automation over the years and the potential that still exists for the future of these platforms to further enable marketers.
- Marketing automation adoption has increase 11 times what it was in 2011.
- Email Marketing remains the most popular function of marketing automation, while many features continue to be underused by most organizations.
- Lead qualification has been identified as a key area for improvement among marketing automation users.
About the Designer
As a native of France, Quentin Zancanaro gained valuable experience in many areas of design including illustration, graphic and web design . Now, as a Graphic Designer at Uberflip, Quentin applies his versatile skill set to provide creative and innovative assets to promote the Uberflip brand.