In this session you will walk away with a clear understanding of the key emerging competencies for the modern seller in today’s digital buying world. How has the buyer changed? And what key skills are needed to provide value to the modern buyer? Jim Ninivaggi, Chief Strategy Officer of Strategy to Revenue, provides a step-by-step guide on how to map these competencies for your own sales team.
What the modern buyer wants is not what they get:
1 in 10 sellers are perceived as value-focused, according to Forrester
74% reps spend too much time on features, according to Gartner
33% of people would rather go to the dentist than sit through another PowerPoint sales pitch, according to Zagby
Watch below for the rest of this session.