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Social Sellers Vs. Non-Social Sellers [Videographic + Research]

Sales for Life Admin
Sales for Life Admin
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What do hundreds of sales, marketing and sales enablement leaders and professionals think about social selling? Our latest research set to find out. 

A few weeks ago we published an infographic outlining the details of our State of Digital Sales Survey. We highlighted sales leaders top priorities and challenges, as well as the benefits of a consistent social selling approach.

To clarify, consistency means sales teams are putting out daily social activity, marketing produces insights sales can use to accelerate conversations and sales enablement (if this department exists within your company) brings it all together in terms of tech stack, coaching, etc.

This short videographic highlights 3 key findings we discovered about the ROI of properly implemented and executed social selling programs. Click below to play.

Teams who embrace social fill pipeline faster: social sellers gain 18% more pipeline 28% faster. Tweet: Social sellers gain 18% more pipeline 28% faster via @MySales4Life http://ctt.ec/tdbB3+

Companies with formalized social selling processes are more likely to hit revenue goals: 78% of social sellers hit their revenue goals in the past year vs 38% of non-social sellers. Tweet: 78% of social sellers hit their revenue goals in the past year vs 38% of non-social sellers via @MySales4Life http://ctt.ec/u9ma4+

Social selling gives companies higher ROI vs. traditional tactics: social sellers gain 57% higher ROI from social selling vs 23% using traditional tactics. Tweet: social sellers gain 57% higher ROI from social selling vs 23% using traditional tactics via @MySales4Life http://ctt.ec/4Y7f_+

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