Generals lead by example. In every historically-notable war story, we’ve witnessed this common, underlying trend. As leaders, the generals provide inspiration, motivation and help instill discipline. But, they also provide guidance, coaching, mentorship and that spirit to become our best. This post is not about why C-Level Executives aren’t active on social media – there are enough articles on the internet about that. On the flip side, this post is meant to offer some core, fundamental reasons on why there needs to be a shift. As the generals of your organizations, I believe the upside for being on social media is tremendously positive.