Yes, it’s been around for ages… but email marketing is still one of the most effective ways to build and nurture relationships with your audience and potential customers.
This week’s #ContentRoundup features some great articles outlining the truth about email marketing. Enjoy!
10 Useful Tools for Email Marketers
One of the key challenges facing email marketers is how to tailor a campaign to a younger audience who are likely to access their email via mobile devices. In order to do this effectively, it’s wise to have the latest tools at your disposal. Here are 10 awesome tools to help you supercharge your email marketing campaign via Duct Tape Marketing.
7 Helpful Resources Every Email Marketer Should Bookmark
With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, Hubspot has put together this list of websites that you should bookmark.
Are Your Emails Responsive? Tips for Making Sure Your Message Reaches Customers
If your emails aren’t designed for mobile, you may be alienating the very customers you’re trying to win. Here are a few tips to help you create emails that encourage opens and conversions by Marketing Insider Group.
4 Ways to Measure the Effectiveness of Your Email Content
Being good is better than being lucky any day, and you get good at email marketing by embarking on a strategic study of your email content and campaigns. Here are four ways to figure out where to focus your efforts to see the greatest success by Convince & Convert.
The 6 Biggest Email Marketing Myths, Debunked
Email is here to stay and Unbounce has cleared up the many dangerous myths that have been repeated so often that they’ve somehow become “facts.” Check out the six worst offenders now!
