Over the last few years, podcasting has exploded in popularity. Between 2015 and 2016, listenership grew 23% while advertisers spent more than $34 million dollars on podcast ads. This year, we launched our very own podcast: Flip the Switch, a weekly conversation between Uberflip’s Hana Abaza and some of the brightest minds in marketing, discussing topics ranging from visual strategy to events.
Since today is International Podcast Day and I’ve already shared my favorite podcasts for content marketers here, I thought I’d dig into the Flip the Switch data and share some of our most popular episodes. Take a look at the top eight and get ready to listen and learn!
C-Sweet: Insight From A CMO on Her Role, Her Team & Great Marketing Advice
CMO of MongoDB, Meagen Eisenberg, discusses her role as a C-level exec, how she structures and manages her team, and the best marketing advice she’s ever received.
🔊 Listen here.
Don’t Overthink It: Back to Basics for a Better Content Strategy
Content strategy is key to overall content success, but that doesn’t mean that everyone is going about it the right way. Learn from Kristina Halvorson, Founder & President of Brain Traffic, how to build a better content strategy without overthinking it.
🔊 Listen here.
A Picture is Worth 1000 Words: How to Create a Visual Content Strategy
Visual content isn’t only about creating infographics. Head of Marketing at CrowdRiff, Amrita Chandra, shares ways to create a visual content strategy and even how to get user generated content (visual or otherwise).
🔊 Listen here.
The Demand for Demand Gen: Everything from Tactics to Metrics
Stef Miller, Director of Marketing at Everwise, is a marketer who does it all – everything from UX to content to product. This episode looks at different aspects of her career with a strong focus on everything demand gen.
🔊 Listen here.
Content Culture: How to Add Your Entire Company to Your Content Team
Content creation shouldn’t just fall on your marketing team. Every employee has their own unique voice and input which makes for great, fresh content. In this episode, Greg Ciotti discusses how he created a content culture at Help Scout.
🔊 Listen here.
Event Marketing Crash Course: Everything You Need to Know About Hosting and Sponsoring Events
Event marketing can be incredibly challenging, but with the right strategies & people to help you along the way, events can drive great ROI. In this episode, SnapApp’s Senior Marketing Manager, Michael Powers, gives tips for planning and sponsoring awesome events. How do you know if you’re ready to host your own event? What should you look for in a sponsoring partnership? Are there any dos and don’ts for booth manning? Michael answers all of these, plus more!
🔊 Listen here.
#SquadGoals: How Reorganizing Your Marketing Team Can Boost Productivity
Unbounce’s marketing team isn’t organized like a typical team – but it’s for very good reason. Learn from Dan Levy, Unbounce’s Content Director, how the shift to “squads” and “chapters” allowed the marketing team to thrive and 10x their output.
🔊 Listen here.
How to Build Better Content, Faster
Great content converts. But how do you create it fast enough to keep your audience engaged without skimping on quality? In this episode, Mathew Sweezey, Principle of Marketing Insights at Salesforce and author of Marketing Automation for Dummies, shares how to create a process to help build better content, faster. Learn how an agile workflow can help create a meaningful content journey.
🔊 Listen here.
Have you subscribed to Flip the Switch? New episodes are released every Tuesday. Did we miss your favorite episode? Tweet @Uberflip and let us know!
