https://salesforlife.com Social sellers are telling everyone to stop picking up the phone.” And “cold calling is the only thing that works…don’t bother with anything else!” These are two quotes from blogs bashing Social Selling. They’re both extremes and don’t represent the truth of what we in the Social Selling community have been evangelizing all along. Is cold calling dead? No, it isn’t. What I can say is that it increasingly doesn’t seem to be the best strategy to start contact. The phone, however, isn’t dead. In fact, the phone is buzzing and alive with activity if you engage potential buyers with relevance and context. Use Social Selling with your cold calling efforts and start overcoming the challenges that most of us face every day. It’s also a great way to start getting accustomed to social media in the sales process. Check out the video here to see what I’m talking about.
By adopting an account-based sales approach, you can precisely target the customers who can most likely contribute to your business’ growth.